BRANDING

Grand Hotel Fasano sits proudly on the western shore of Lake Garda, a place where history, natural beauty, and a timeless sense of grandeur come together. Built in 1888 as a hunting lodge for the Austrian imperial family and recognized as a National Heritage Site in 1989, the hotel offers much more than scenic views it embodies a rich legacy.

The rebranding of Grand Hotel Fasano began with a simple truth: its essence is rooted in authenticity. This intuition became lusso naturale a philosophy guiding every expression of the brand. Inspired by Gabriele D’Annunzio’s idea of life as a work of art, we crafted a visual system that feels elegant, organic, and deeply local. Typography, textures, and gestures told a story of timeless beauty.
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In collaboration with Positioner SA Switzerland.

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